Homepage: first impression and routing
The homepage should not try to say everything. Its job is to state what you do in one sentence, route visitors to the most important services and keep the contact path visible.
The first screen needs a clear headline, a short explanation and a phone or WhatsApp button. Trust signals such as reviews, years of experience and sample projects should follow immediately.
Service pages: a separate page per service
Listing all services on one page strains both the visitor and Google. A separate page for each major service answers the person searching for it directly and creates a chance to appear in searches individually.
A service page should include scope, process, frequently asked questions and pricing approach. When Google Ads campaigns point to these pages instead of a generic homepage, both quality score and conversion rate rise.
About and references: proof of trust
The about page should tell less of a company history and more of who you work with and how. Real team photos and office information build far more trust than stock imagery.
A references or projects page proves your claims. A few real, explained examples are more convincing than a long list of logos.
Contact, pricing and FAQ
The contact page should include phone, WhatsApp, email, full address, map and working hours. This information matching your Google Business Profile exactly supports visibility in local searches.
If pricing can be shared, a separate pricing page keeps the visitor who arrives asking “how much does it cost?”. An FAQ page reduces the questions answered again and again on the phone.
- Clickable phone and WhatsApp links
- Map and directions
- Working hours
- Pricing or starter package information
Legal pages and the blog
Every site that collects personal data or uses cookies needs a privacy policy and a data protection notice. These pages should be easily reachable from the site footer.
A blog is not mandatory; but content that regularly answers the questions customers ask makes the site visible in more searches. In our corporate web design projects we plan the page structure together, based on the business goal.
- Privacy policy
- Data protection notice
- Cookie notice
- Terms of use
The bottom line
A good corporate site does not have to be large; when each page has a single, clear job, visitors find what they are looking for and the business receives more enquiries.
If you want to apply this to your own business, Explore our web design service or contact our team directly.