Blog category
Google Ads
guides.
Data-driven guides on budgets, campaign setup and conversion optimisation.
5 current articles
20How to Improve Google Ads Quality Score
Learn the three components of Google Ads quality score — expected CTR, ad relevance and landing page experience — with actionable steps to raise it.
09How to Set a Google Ads Budget
Learn the steps to plan a Google Ads budget based on sector competition, click costs, conversion rates and sales targets.
10A Guide for First-Time Google Advertisers
Set up your first Google Ads campaign in the right order: goal, keywords, landing page, conversion measurement and optimization.
11Google Ads or SEO?
Compare Google Ads and SEO across speed, cost, permanence and data production — and decide the right priority for your business.
125 Ways to Improve Ad Conversion Rate
Five methods to improve Google Ads conversion rate through search intent, ad message, landing page, trust and measurement quality.
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